Want to help fill the seats at some of Indonesia’s most beloved festivals? Yayasan Mudra Swari Saraswati is the organisation behind the Ubud Writers & Readers Festival (UWRF), the Ubud Food Festival (UFF), the Ubud Artisan Market (UAM) and a year-round programme of community events. We are hiring a Head of Marketing Communications and Sales to lead ticket sales, marketing and communication across all our programmes.

OVERVIEW
This full-time role is based in Ubud and starts in December 2026. You will be responsible for selling tickets and meeting the annual revenue targets of our festivals. Everything you do in marketing, branding, media and digital will serve one goal: filling seats and growing ticket revenue year on year while protecting the reputation and mission of the festivals. You will report to the Festival Manager and work closely with the Festival Director. You will lead a team of six roles: social media, design, photo/video, media, ticketing, and volunteers and interns.

RESPONSIBILITIES
Ticket sales and revenue (primary focus):

• Build an annual sales plan for each festival and recommend pricing and pass structures.
• Run phased campaigns for early bird, programme launch, the final push and on-the-day sales.
• Drive group sales through hotels, travel agents, schools, universities and companies.
• Track sales weekly, and daily in the final four weeks, and move budget to what’s selling.
• Manage Box Office operations and festival merchandise during the festivals.

Marketing and digital:

• Plan and run integrated campaigns across digital and non-digital channels.
• Manage SEO, Google Ads, Meta ads, social media and newsletter, and report return on spend.
• Work with agencies, KOLs and partners to grow reach and sales.

Brand, media and partners:

• Develop and protect the brand of each festival, including websites, programme books and signage.
• Lead the national and international media strategy, press conferences and media centres.
• Deliver the marketing benefits promised to sponsors and partners.

Budget and reporting:

• Own the marketing budget and report monthly on spend, results and KPIs.
• Manage the customer database in line with Indonesia’s Personal Data Protection Law (UU PDP).

REQUIREMENTS

• A proven track record of meeting ticket or sales revenue targets, ideally in events or festivals.
• At least five years in marketing and communication, including two years leading a team.
• Fluent written and spoken English and Bahasa Indonesia, with strong copywriting skills in both.
• Hands-on experience with Google Ads, Meta ads, SEO, email marketing and social media.
• Confidence with Google Analytics, ticketing data and sales forecasts.
• Able to juggle several projects and perform under festival pressure.
• A background in literature, culture, food or tourism, and media contacts, are a plus.

KEY PERFORMANCE INDICATORS
Performance will be measured mainly by:

• Ticket revenue against annual targets.
• Sell-through and audience growth across festivals and events.
• Marketing efficiency (cost per ticket and return on ad spend).
• Campaigns and deliverables completed on time and within budget.

FLEXIBILITY
Extended hours are expected in the weeks around each festival, and you will need to be available during UFF and UWRF 2027. Festival dates are still to be confirmed.

COMPENSATION PACKAGE
In addition to your salary, you will receive an annual performance bonus based on festival ticket revenue against target. You will also get health insurance through BPJS Kesehatan, workplace accident insurance through BPJS Ketenagakerjaan and a generous annual leave entitlement.

HOW TO APPLY
Send your CV and a one-page cover letter to eka@yayasansaraswati.org by Wednesday, 25 November. In your letter, describe one campaign where you met or exceeded a sales target, with the numbers.

This job description gives a general overview of the role and isn’t exhaustive. For questions, contact our Festival Manager, Dwi Ermayanthi (Erma), at erma@yayasansaraswati.org.

For the full job description, including key performance indicators, download the PDF below.