Become a Partner

Now in its 14th year, the Ubud Writers & Readers Festival is Southeast Asia’s leading festival of words and ideas.

“The festival – surely the best in the world – ensures that you’re never at a loss for intellectual nourishment.” – Harper’s Bazaar

UWRF is one of Penguin Random House’s Best Literary Festivals Around the World

By supporting the UWRF your brand or organization will be associated with one of the world’s leading arts and literary festivals, as well as contributing to the work of the Yayasan Mudra Swari Saraswati. Partnering with the UWRF will show your support of Indonesian culture and community, and engage with the Asia Pacific community.

The Ubud Writers & Readers Festival also provides your company with the opportunity to:

  • Attract new customers
  • Promote your products and services
  • Differentiate yourself from your competitors
  • Involve your staff
  • Corporate hospitality packages for your clients
  • Enhance your corporate profile


Our 2016 data provides the following picture of UWRF audiences:

  • 31,094 attendees
  • 41% Indonesian, 59% International
  • 26% aged 34 and under, 50% aged 35-50, 18% aged 65+
  • 69% female, 31% male
  • 33% earning more than $61,000USD per annum,
  • Estimated USD1 million injected into the local economy

Our UWRF16 campaign highlights included:


  • Over 50,000+ users to the website over the campaign period
  • A monthly E-news outreach of 12,000+ people
  • An engaged Facebook audience of 26,000+ people
  • An interactive Twitter network of 11,500+ people


  • A coalition of national and international media partnerships valued at more than $190,000USD
  • 300 advertising placements including full-page ads, half-page ads, web banners, app advertisements, social media promos, and more
  • Organic media reach of more than 1,000,000,000 people, targeted through a cohesive communications strategy focusing on high-equality editorial
  • A network of 70+ hard news, lifestyle and travel journalists attending the event, representing news outlets in 20+ countries across the globe


  • 6000 program books
  • 7000 postcards
  • 1000 posters
  • 26,000 flyers (distributed across Bali and Jakarta)
  • 100 umbul umbul (at the Festival Hub and event locations around Ubud)
  • 100 X-banners (at the Festival Hub and event locations around Ubud)
  • 5 Ubud banners
  • 5 major billboards
  • 6 airport banners

For more information about the UWRF16, browse through our Partnership Report.

Partnership Opportunities

The Festival offers a range of sponsorship packages offering Festival Partners and Supporters extensive entitlements and promotional opportunities. The Festival also works with individual Partners to develop tailored sponsorship packages to suit the specific goals and aims of your company or organisation.

Not Just Cash

We also welcome in-kind partnerships for a range of products and services. In particular: flights & accommodation for writers and journalists, media promotion and advertising, design and printing, catering, film and photography documentation, venues, merchandising, food and beverage supplies. There are many possibilities, so please do not hesitate to contact us if you feel you have something to offer the Festival.

Benefits of the Festival

The Ubud Writers & Readers Festival works to promote tourism and to foster a positive image of Bali and Indonesia abroad. The importance of this role was highlighted following the second Bali bombings in 2005.

The Festival provides a welcome boost to the morale of the Balinese people and to the local tourism industry and receives immense support from local restaurants, hotels and other businesses, which appreciate the benefits of the Festival for the local community. By joining with the Festival your company can assist in rebuilding the positive image of Bali internationally.

By supporting the Ubud Writers & Readers Festival you will benefit by strengthening the goodwill and understanding between Indonesia and your company or organisation’s country of origin. Your support of the Mudra Swari Saraswati Foundation, the non-profit, community arts organisation that hosts the Festival, will make you a leading role model in corporate social responsibility in Southeast Asia.

The positive outcomes associated with your support include the opportunity to develop new contacts and networks in the region and build new audiences and revenue streams. The positive media you will recoup from the Festival will improve your corporate image both within Indonesia and abroad. Several international organisations have already joined with the Festival and are reaping the benefits of their involvement. We hope you will join us too.

The Festival is a key part of the Saraswati Foundation’s strategy to foster an interest in reading and writing among Indonesia’s youth and improve literacy skills. The Festival offers an extensive, world-class writing and cultural program for children and has been a major sponsor of the Saraswati Foundation.

The Ubud Writers & Readers Festival also provides a platform for Indonesian and South East Asian writers to showcase their work to an international audience that includes journalists, publishers and festival directors. Many Indonesian writers have benefited from their involvement in the Festival and have gone on to present their work at other Festivals abroad. The Festival aims to become the gateway for emerging Indonesian and Southeast Asian writers to broader publishing markets.

Your company will benefit from being associated with our children’s program and activities and will have the opportunity to access our international audience and markets.

Maximising Your Return On Investment

We work with your organisation to ensure that your support goes directly to the areas you want it to. We want what you want – a beneficial and sustainable relationship that increases your return on investment, promotes your corporate mission and vision and enlarges your company’s media profile.

A Long-Lasting Impact

Committing to a long-term partnership with the Ubud Writers & Readers Festival increases the impact of your sponsorship, offering you ongoing promotion, as a Festival sponsor, that builds from year-to-year. As the Festival grows and expands its market you will in turn access new audiences and consolidate your reputation as a community minded company supporting the arts in Indonesia.

Please contact us to discuss Partnership opportunities.

Ari Putrayasa  |   Corporate Partnership Coordinator
Phone: (+62)  811 232 0022    |   Email: